If you can stomach it, check this article out on Fast Company, “The Cell Sell”

http://www.fastcompany.com/magazine/125/the-cell-sell.html

Here are some of the more frightening excerpts:

You’re walking down the street checking sports scores on CBS on your BlackBerry and get a banner ad: ‘Getting Hungry? Pizza is $5 off around the corner.’

Intrusive? Or…

In the United States, Japan, and the UK, consumers see ads everywhere, so they aren’t surprised to see them on their mobile phones.

You wouldn’t be surprised at seeing ads just appear on your mobile phone? Or, my favorite…

The ads can be interactive, too, so users can click on pop-up menus, call advertisers directly, or click on a survey.

And you thought you had gotten rid of pop ups and figured your way around the annoying surveys. Huh!

To be fair to the author, the article is well-written, but the supposed “gurus” cited in the article really have ZERO clue about consumer opinions about any of these ideas. I’ll clue them in: NO ONE WILL LIKE IT!

Sure, you can put advertisements within a game or a mobile video clip, but it really (really) doesn’t do anything for consumers anymore. It’s tired. This is the 2000s.

The key ingredient to great mobile advertising is something that most of these marketing & advertising gurus will never comprehend: consumer control.

They could give consumers more control in what they see (or more importantly what they don’t see), but they never will.

Oh well, I have said too much. More details soon…