And, I thought that last week’s article about the Bluetooth technology to deliver unsolicited ads wasn’t a good idea.

Here’s this…Company Will Monitor Phone Calls to Tailor Ads.

Basically, these companies monitor your call, pick up on certain keywords, then present an advertisement to the user DURING the call.

And, their “hook” is…tada…”free service”. I guess the saying, “there are no free lunches” needs to be expanded to include phone calls.